Social Media Marketing

Paid ads can grow a business fast, or burn through a budget just as fast if the targeting, creative, and tracking are not set up properly. We manage campaigns across the platforms that actually matter for your business: Facebook and Instagram for reaching new audiences, TikTok for attention and viral potential, and Google for capturing people already searching for what you sell.

We are not interested in vanity metrics like reach or impressions unless they tie to an outcome you care about: leads, sales, or signups.

What’s Included

• Meta Pixel, TikTok Pixel, and Google conversion tracking set up and verified before any ad spend
• Audience research and targeting strategy per platform
• Ad creative direction and copywriting, or we work with creative you already have
• Search and Shopping campaigns on Google, including Merchant Center feed setup for ecommerce
• Campaign structures built for testing, multiple angles instead of one ad and hope
• Negative keyword and placement management to stop wasted spend
• Clear monthly reporting tied to cost per result and return on ad spend

Which Platform Fits Your Business?

Google captures existing demand: people actively searching for your product or service. If people already search for what you sell, this is usually the first place to invest.

Facebook and Instagram create demand: putting your offer in front of people who were not looking but fit your customer profile. Strong for ecommerce, local services, and lead generation.

TikTok rewards attention and authenticity. Raw, native style video often outperforms polished ads here, and costs per view are still lower than the older platforms. Best for products with visual appeal and younger audiences.

Most businesses do not need all three on day one. We recommend a starting platform based on where your customers actually are, then expand once the first channel is profitable.

How We Work

1. Tracking First. Pixels, conversion events, and server side tracking verified before launch. Most underperforming accounts we inherit were optimizing toward the wrong signal or no signal at all.
2. Audience and Offer Strategy. Who we target, what we show them, and what a profitable result looks like, defined before any spend.
3. Creative and Campaign Build. Ad copy and creative direction structured into a testing framework across the chosen platforms.
4. Launch and Optimize. The first weeks are learning: cutting losers, scaling winners, refining audiences. Then ongoing weekly optimization.
5. Report on What Matters. Monthly reporting on cost per lead or sale and return on ad spend, in plain language.

Frequently Asked Questions

What budget do I need to start? Enough for the algorithm to learn, typically at least 10 to 20 dollars per day per campaign. Below that, results are too noisy to optimize. We will tell you honestly if your budget is better spent elsewhere first.

How long before ads become profitable? The first 2 to 4 weeks are testing, so expect to pay for learning. Accounts that reach stable profitability usually do so within 1 to 2 months. If the offer or landing page is weak, no amount of ad optimization fixes it, and we flag that early.

I ran ads before and lost money. Why would this be different? The usual culprits: no real conversion tracking, broad targeting with no testing structure, and ads pointing at a generic homepage. All three are fixable. We audit any existing ad account free before quoting, so you know exactly what went wrong.

Do you create the ad images and videos? Yes, through our design and video editing services. For TikTok and Reels, footage from your phone often outperforms studio content, and we will show you exactly what to capture.

Want to see which platform makes sense for your business? Get in touch.